On top of all this theres also ten new in universe Planechase cards with every deck
With cards, people already know the characters to some extent, and they have personal feelings and attachments from playing the games, so you have to make sure there's no disconnect between the pieces and people's expectations
Underworld Connections at 25 cents is probably far less desirable now that Phyrexian Arena is available for only $2, but you had to ask yourself three months ago when the latter card was $10 and up: is it genuinely 40 times better than its budget options
We usually flesh these documents out in meetings with our creative team, but for Counter Blitz, I went into the meeting with that document almost finished
Many players also create custom versions of expensive staples, unique commanders, or fully themed decks built around favorite mechanics, artwork styles, or lore concepts