When I saw the image, (which, for the record, is actually bluish and goldish, as per that wired article), I immediately assumed it had to do with contextual clues about lighting and white balance, since its clear that the image has some serious backlighting issues
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As a result, they end up making the whole style look like the clothing equivalent of a mullet professional and business-like at first glance, but closer consideration shows an awkward inclusion of casualness that ruins the entire look