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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

With its iconic sweetheart neckline and flattering bodice, this romantic gown is sure to make a lasting impression

A couple of my girlfriends had rented dresses through the service and had nothing but positive things to say about it

Its the perfect versatile piece that every wardrobe needs

Its about getting too drunk one night and finally telling that situationship that you're not going to put up with it anymore, she says