Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It FOR001000 the awesome task of building

the awesome task of building a new world has been left to former street urchin and Kelsier\'s protégé Vin

She is a former project manager at the Social Cognitive Neuroscience Laboratory at the California Institute of Technology and is currently the communications manager of a leading telecommunications company

ISBN Number 10: 1974709957

Pages: 442

as well as a rediscovery of happiness and love

Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It FOR001000 the awesome task of buildingAre customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company's lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go To brand. Theresa M. Lna will help you escape the commodity