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Stan Harlan
master of all things organizational
with a new chapter on the No-Pulse Sling
and an MA in fiction from the Johns Hopkins Writing Seminars
using emotion and physical sensation to connect to the natural world
A Field Guide to Channel Strategy: Building Routes to Market AUTH-2229399 Stan HarlanBuilding a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add
