Standardized Survey Interviewing Samuel L Odom One that involves a charismatic

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Standardized Survey Interviewing Samuel L Odom One that involves a charismaticWritten to help researchers improve the quality of their survey data, this book describes how to conduct interviews and record answers so as to minimize the error that can be attributed to interviewers. The authors focus upon surveys that are designed to produce quantitative data. Throughout the book, the authors examine such issues as sampling errors, the accuracy with which specific questions can be answered by a respondent and the procedures used