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This is an unusually fascinating book
With over 100 photos and illustrations and drawing on his own impressive personal collection
The book outlines seven components for success in this role
ISBN13: 9781642371253
Belinda now holds the following: PMP(R)
Making Ads Pay: Timeless Tips for Successful Copywriting Mark Gregory Karris This is an unusually fascinatingA veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. Author: John Caples Publisher: www. bnpublishing. com Published: 02 08 2013 Pages: 258 Binding
