Integrated Marketing Communication: Advertising and Promotion in a Digital World** Author-Editor:Jerome M. Juska *Recognize "black pearls:" statements that

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Integrated Marketing Communication: Advertising and Promotion in a Digital World** Author-Editor:Jerome M. Juska *Recognize "black pearls:" statements thatPages: 252, Specialty: Management, Publisher: Taylor & Francis, Publication Year: 2018, Cover: Paperback, Dimensions: 152x229x12. 7mm This book is an up to date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated