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Netnography 3/e Tatyana Bushuyeva Hofstadter

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Hofstadter

SUNY at CortlandoThe conversational style makes the book inviting and accessible

and treatment planning for opioid use disorder is explored in detail

from fan sites to the real-time reactions of Twitter-empowered athletes

accessible and clearly written

Netnography 3/e Tatyana Bushuyeva HofstadterNetnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of

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