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When Good Thinking Goes Bad Betty Lou Leaver Now marketers must react to

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Now marketers must react to consumers in real time

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When Good Thinking Goes Bad Betty Lou Leaver Now marketers must react toIn 1975, the Environmental Fund sponsored a full page advertisement in leading newspapers, which predicted that 'the world as we know it will likely be ruined before the year 2000', due to the assumed inability of world food production to keep pace with the increase in population. The statement was endorsed by some of the finest thinkers of the time scientists, scholars, and other professionals who had spent their careers applying the principles of

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