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The gentle formula goes easy on delicate blonde hair
SureThik® blends in and bonds electro-statically with your existing hair
Cocoamidopropyl Hydroxysultaine
natural-looking hair
Rebuilds the hair’s keratin structure
JOICO Blonde Life Violet Shampoo AG Complete Hair Line The gentle formula goes easyJOICO Blonde Life Violet Shampoo is a brilliant, brass neutralizing cleanser free from Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. The gentle formula goes easy on delicate blonde hair, but still sends brass packing.
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