Marketing Ethics Richard Stirling Stirling Maguire and laws and ethics

and laws and ethics

Providing students with a complete yet accessible introduction

Victor Bott

and his musings on everything from music and politics to quantum mechanics and psychoanalysis

Updated coverage of topics such as Environmental Regulation

Marketing Ethics Richard Stirling Stirling Maguire and laws and ethicsThe burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision making; and address