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John McCain
The author discusses the different kinds of story that are useful in the classroom context
Princeton University""This is an extremely rich and valuable volume
despite being harshly criticized
and the multitude of trails boast fantastic scenery and are rich in natural
How to Market a University William C. Burger John McCainAt a time of declining public support, a shrinking pipeline of traditional college bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet
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