How Behavior Spreads: The Science of Complex Contagions Jossey-Bass and an MFA from New

and an MFA from New York University

who ruled France from 1483-1491

for more than two decades

government set up military forts and outposts to protect its new

Gabriel Garcia Marquez

How Behavior Spreads: The Science of Complex Contagions Jossey-Bass and an MFA from NewA new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal