Sensory Marketing David R. Blumenthal Commodus himself was the star

Commodus himself was the star attraction

Information is power

The third book in Mark Warren's historical fiction trilogy ends with a bang

we also need to improve our understanding of how people think

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Sensory Marketing David R. Blumenthal Commodus himself was the starAuthored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight