Reputation Management: The Key To Successful Public Relations And Corporate Communication,New Parsons This Is The First Comprehensive

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Reputation Management: The Key To Successful Public Relations And Corporate Communication,New Parsons This Is The First ComprehensiveReputation Management Is A Howto Guide For Students And Professionals, As Well As Ceos And Other Business Leaders. It Rests On The Premise That Reputation Can Be Measured, Monitored, And Managed. Organized By Corporate Communication Units Including Media Relations, Employee Communication, Government Relations, And Investor Relations, The Book Provides A Fieldtested Guide To Corporate Reputation Problems Such As Leaked Memos, Unfair Treatment By The