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When Advertising Tried Harder: The Sixties : The Golden Age Of American Advertising-used Teague Ugly And Terrible Lord OfFirst Edition. A Benchmark Study Of What Many Experts Consider To Be The Golden Age Of Creativity In American Advertising, Which Underwent As Complete A Transformation As Any Industry In America. Illustrations Of More Than 100 Of The Best Ads, Commercials, And Campaigns, Including Several By Bill Bernbach, Founder Of Doyle Dane Bernbach And Generally Regarded As The Father Of The Movement. Iv , 205+ 1 Pages. Cloth, Dust Jacket. 4To..