Integrated Marketing Communication: Creative Strategy From Idea To Implementation,New Phyllis W. And Admirers

And Admirers

To Louis Sockalexis

The New Edition Conforms To The Latest Content Outlines From The Aama And Amt

Redress That Historical Oversight

Such Regrets Are Unfortunate And They Are Entirely Avoidable

Integrated Marketing Communication: Creative Strategy From Idea To Implementation,New Phyllis W. And AdmirersRobyn Blakeman'S Integrated Marketing Communication Offers A Classroomtested, Stepbystep Approach That Lays Out Creative Processes And Strategies For Effective Imc, As Well As How Traditional Advertising And Marketing Principles Are Changing. Blakeman Covers Key Areas, From Marketing Plans, Branding And Positioning, And Creative Briefs To Copywriting, Design, And Considerations For Each Major Media Format. She Also Looks At Visual And Verbal Tactics,