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Customer Experience Management: A Revolutionary Approach To Connecting With Your Customers,Used sesame street Has Successfully Captured On FilmIn Customer Experience Management, Renowned Consultant And Marketing Thinker Bernd Schmitt Follows Up On His Groundbreaking Book Experiential Marketing By Introducing A New And Visionary Approach To Marketing Called Customer Experience Management (Cem). In This Book, Schmitt Demonstrates How To Put His Cem Framework To Work In Any Organization To Spur Growth, Increase Revenues, And Transform The Image Of Your Company And Its Brands. From Retail Buying