In Defense Of Negativity: Attack Ads In Presidential Campaigns (Studies In Communication, Media, And Public Opinion),New Siculus Diodorus Was More Than A Simple

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In Defense Of Negativity: Attack Ads In Presidential Campaigns (Studies In Communication, Media, And Public Opinion),New Siculus Diodorus Was More Than A SimpleAmericans Tend To See Negative Campaign Ads As Just That: Negative. Pundits, Journalists, Voters, And Scholars Frequently Complain That Such Ads Undermine Elections And Even Democratic Government Itself. But John G. Geer Here Takes The Opposite Stance, Arguing That When Political Candidates Attack Each Other, Raising Doubts About Each Others Views And Qualifications, Votersand The Democratic Processbenefit. In Defense Of Negativity, Geers Study Of