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Audio Branding : Using Sound to Build Your Brand Economics Simple step-by-step instructions show youBook Title: Audio Branding ISBN: 9780749478575 By Author(s): LAURENCE MINSKY,COLLEEN FAHEY By Publisher: KOGAN PAGE Format: PB Audio Branding is a concise, practical guide on the influential world of audio branding what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the