[Paul Rand: 48 sketches, mechanicals, and proofs for the logo of The Limited + 6 pages of sketches, designs, and notes for a logo for TLC Group] historyoftypedesignlithos A reader and a looker

A reader and a looker

and book designer Fritz Helmuth Ehmcke has to set straight acclaimed Belgian painter and graphic artist Frans Masereel about something

The poster became a classic because it humanized the corporation

these lettering interests led to his work being commissioned for the design of types for printers and publishers

Once we carried little rectangles of printed paper in our pockets that we irrationally assigned value to

[Paul Rand: 48 sketches, mechanicals, and proofs for the logo of The Limited + 6 pages of sketches, designs, and notes for a logo for TLC Group] historyoftypedesignlithos A reader and a lookerThe nice thing about offering things once owned by Steve Heller is that sometimes hes already written the description for us. This time hes done us a solid by posting this: Paul Rand said he would only show the client one logo idea. Although he always had a few up his sleeve. In fact, he admitted that he often did sketches whether he got the job or not. In 1988 he worked on a word mark for The Limited and logo for TLC Group, a successful African