Paul Rand: Modernist Design emigremag the legendary art director for

the legendary art director for the New York Times

This is the latter

but this is one of the best things we’ve ever found

not life) this is a book to which we turn

including their genres

Paul Rand: Modernist Design emigremag the legendary art director forWe know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of twentieth century design, his impact on modern communication practice and theory was unparalleled. For him, Modernism was a way of life and a form of belief, not a style. But we digress. The nice thing about this book is that it is loaded with tributes from and