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love-led approach
Newton debunks the myths of gravitas and gives readers the practical tools to develop it by:
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Stickier Marketing Family Life love-led approachBook Title: Stickier Marketing ISBN: 9780749471088 By Author(s): GRANT LEBOFF By Publisher: KOGAN PAGE Format: PB In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in
