Paul Rand: A Designer’s Art alphabetzoo This is the invitation sent

This is the invitation sent out to the Friends

This is the third in a series of books featuring original lettering by designers

The documentation is based on the achievements and archive of Alfred Hoffmann

this sort of self-indulgent navel gazing is what we hate about clubs

and their shortcomings

Paul Rand: A Designer’s Art alphabetzoo This is the invitation sentPaul Rands stature as one of the worlds leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography exerted a profound influence on the design profession. Applying the lessons of modern art, particularly those of the Bauhaus, to art in the service of business, he almost single handedly transformed commercial art from a practice that catered to the lowest common denominator of