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The Art of War literature author of All Marketers Are"The commentary and essays included will help the reader appreciate that this work has endured, not simply as a manual for the conduct of warfare but because of the depth of the principles on which it is based and their applicability to everyday life." LIBRARY JOURNAL AT THE CORE of this ancient statesy manual is the understanding that conflict is an inescapable part of human life. Since, as Sun Tzu teaches, aggression and response in kind can lead